BT Auto-ID

Developing a business to take advantage of an emerging technology.

Challenge

The Major Business division within BT Retail provides telecoms services to large corporate customers.

RFID* was a technology searching for a commercial solution. Some major consumer goods players (Walmart, Gilette) saw its potential to improve visibility in the supply chain but few had developed commercial models to drive revenue growth.

BT Retail had significant knowledge of RFID technology, but needed to find a way to make money from it.

Edengene's Approach

Recognising BT’s capabilities in data management and communications, Edengene developed a proposition based on “Asset Intelligence” – enabling customers to see exactly what inventory they have, where, at any time, across their operation.

• The team developed a deep understanding of needs around “Inventory Management”
• Built the commercial case and clear implementation plan within 8 weeks
• Assisted in technical design of the offering to customers

Outcome

• BT launched the first UK ‘hosted RFID’ platform for potential retail customers
• BT selected as main contractor for Europe’s largest ever RFID trial with Marks & Spencer
• BT & Microsoft to deliver pioneering implementation of item level RFID tagging

*Radio Frequency Identification (RFID) is a tried and tested technology used for automatic data capture and identification.

See it in action:

www.auto-id.bt.com